Business Model Sandbox

Saul Kaplan and Michael Margolis discuss storytelling as it relates to our personal brand identity, how it can be implemented effectively at a business level, and in our communities. Margolis explains that "stories are the DNA source code to human relationships," and discusses the fine art of allowing for a vulnerability in our narratives, the imperative of relationships to the storytelling process, and how the right story can lead to big changes and innovation.