Spirit Of 608: Fashion, Entrepreneurship, Sustainability + Tech

Oh the joy and challenge of amazing photography. Visual imagery is queen today, especially considering every brand aiming to grow is basically tasked with becoming its own mini publishing house. Honestly, just think about it: it used to be that brands, well, they sold things. And the media, well, they published things about the things other people made and sold. Today, every brand reaching new audiences is using content to make it happen — and churning out magazine-sized volumes of copy and photography while they’re at it: content for social media, advertising, web sites, newsletters, online events, webinars, pitch decks, podcasts, DIY PR….it’s so much content. You don’t need me to tell you images are a critical part of that content conundrum. But what I can tell you is this: brand photographer Jessie Wyman is your ethical fashion business’s new best friend in this episode of the Spirit of 608 podcast all about photography, branded photoshoots and balancing the constant need for newness on social media with t