Spirit Of 608: Fashion, Entrepreneurship, Sustainability + Tech

Do you believe in the power of a business to not only be a part of a community, but also be instrumental in building one? In today’s episode, Linnea, a.k.a owner and CFSO (chief of figuring sh*t out) at ecommerce and IRL shop Darling talks about how she bought the store 6 years ago at the age of 25 and has been cultivating a dream from her heart all these years. It was a special treat to have a Charlottesville entrepreneur on the show during my five-year anniversary of moving to here from San Francisco. She’s all about sustainable fashion (especially secondhand + handmade) and using her platform as a consignment shop to educate and empower consumers in their own sustainable style journeys. Darling believes in the power of investing in your own community by supporting women through inspiring social media and IRL content, amazing consignment finds and local artisan handmade goods. Last year, Darling made bold moves during the pandemic to expand from brick-and-mortar into ecommerce — which is NOT easy for a