Spirit Of 608: Fashion, Entrepreneurship, Sustainability + Tech

Almost every entrepreneur is, in one way or another, in the habit of constantly seeking more. That’s never been truer than with this week’s guest, a self-described renegade from her childhood days growing up in a small Texas town and onto a career steeped in impactful marketing campaigns and, from there, to her current status challenging the fashion industry’s status quo. Meet this week's guest, Elizabeth Cline, author of The Conscious Closet. Now decades into her quest to change the way the fashion industry approaches fit through a scientific study of body shape, this female founder has pushed new ideas in an industry notoriously resistant to change, especially when it comes to new technology and new production norms. With her latest company, BOTASCI (a.k.a. body, data, science), Lee aims to make it possible for women to shop only for the clothes that fit their bodies seamlessly using technology that any retailer could adopt and, by getting the right garments to the right people at the right time, reduce t