Spirit Of 608: Fashion, Entrepreneurship, Sustainability + Tech

Want to turn heads in the media? With in-person events changed forever and competition for attention on social media at an all-time high, it's an excellent time to try reaching new audiences through positive PR and press. If you're like many FEST founders right now, you are looking for ways to experiment, do things differently and keep your business growing in the face of changes and new challenges. Scoring mentions in the media not only adds to your credibility as a brand, but it's  got a ton of added benefits: Instant social proof -- you appear relevant and trustworthy to new people SEO value -- the more sites that link to you means you're easier to find through searches A chance to tell your story -- press can give you the opportunity to talk about more than just a single product or service and share a more nuanced, well-rounded portrait of your business with the world Lasting impact -- unlike social media posts, press and media mentions have a longer shelf life and are often read by new people months and