Spirit Of 608: Fashion, Entrepreneurship, Sustainability + Tech

We asked FEST brands and businesses to send messages, news, promos and deals our way so we could help share and support what they're working on as, well, everything around us all shifts and changes. For listeners, the gems in this week's episode are twofold. First, you're likely to find a business you want to support or a deal you want to take advantage of (I know I found several). Second, the show is an excellent overview of how ethical and sustainable brands are responding to the need for continued marketing and connection with their audiences amid COVID-19. There are surprisingly creative approaches, as well as tried-and-true marketing tactics. You'll learn that not everything costs as much as you thought it might thanks to some recently-announced promotions from brands that sell FEST products and services. At at the same time, you'll also discover that it's not always necessary to offer a discount or a deal. There are other ways to generate interest and connection and other ways to inspire people to purch