Officehours.fm

After several years of running a general WordPress design and development agency, Michael Steele and his co-founder Travis Northcutt saw the writing on the wall: specialize or die. In 2014, they shifted their positioning and the focus of their services entirely toward helping entrepreneurs create membership products and build subscription-based platforms. I’m thrilled to have Michael on the show to talk about his experience shifting focus from one-time project fees to a recurring revenue model.