Xero Developer Podcast

Dan and Nick chat with Scott Brinker, VP of Platform Ecosystem at Hubspot about scaling partner programmes, building a great ecosystem and the potential for t-shirt cannons. The team finds out how a SaaS Marketing company and a SaaS Accounting software see platforms as large part of their future. And what the current efforts of both companies have led to; from tiered partner programmes, to the importance of defining white space and grey space in the ecosystem. They discuss that having a platform adoption partner to train end users also helps with longterm app adoption and is an essential part of a healthy ecosystem. And just how hard is it to stand out in the SaaS market? Listen now to find out all this and more!