Billion Dollar Body

033: How to Market to Gen Z with Connor Blakely

Informações:

Sinopsis

Today Nicholas talks with Connor Blakely, a Gen Z business consultant, partnering with fortune 500 business and companies like Sprint, model sports, HootSuite, speaking at events and conferences, teaching them trends that will help them communicate with the next up and coming generation. Connor drops tips on how you can communicate with each generation in the marketplace and capitalize on your wealth through trend spotting.     Time Stamped Show Notes [ 2:17 ] Communicating to the Generations: Youthful Branding [ 6:28 ] Youth Culture. [ 9:20 ] Connor’s Backstory. [ 18:18 ] Generation Changes. [ 28:30 ] Applicable Brand Changes. [ 30:30 ] Goals vs. Vision.                                                    Takeaways: Create a youthful brand. Youth is synonymous with: cool, fun, relevant, culturally relevant, and engaging. The culture code for sales and business in the USA is youth, being youthful is something all generations resonate with and want to attain.. When a business or brand incorporates youthful t