Lean Startup

We recently hosted a conversation between fiifi Founder & CEO, Theron McCollough, and Lean Startup Co. Advisor, Chris Guest, focused on Theron’s experiences working in the world of startups and his recent return to the role of an entrepreneur as he launches his new venture.  In Chris and Theron’s conversation, they discuss: - Given Theron’s background advising and investing in hundreds of startups, what insights has he taken with him as he re-enters the world of entrepreneurship? - And now that he is a player again, does he follow the advice he would have given when he was a coach? And much, much more… For more than a decade, Theron McCollough has been working in the world of startups. Fairly early on in his career — when he was working with Pivotal Software — he began to notice how Lean Startup techniques could help a business scale. And while he took note of the usefulness of testing, iterating, and failing, one of the biggest things he learned was the importance of asking customers what they think.