Inbound & Down

Today we share the last recap of #INBOUND19 from host and Creative Director, Jon Sasala. Follow Jon to the INBOUND show floor, two impactful sessions and a great meeting with a HubSpot team member. Show Notes INBOUND Show Floor: There are a lot of great individuals at INBOUND who attend to promote their companies and products. A standout one was a platform called Voicify. Voicify enables you to publish content on voice engagement platforms like Amazon Alexa, Google Home, etc. This is extremely interesting for our clients because as marketers it's our core mission to make ensure their content and brand is distributed wherever potential customers are engaged. Jon's Sessions: Deep Dive: The Step-by-Step Process to Creating the Ultimate Content Strategy for SEO with Aja Frost (Senior SEO Strategist, HubSpot) This was a "deep dive" session so rather than the standard 45 minutes, it was an info-packed 2 hour session. More of a top-level beginners guide, Aja shared step-by-steps of creating a content plan, 1