Outperform: The Acceleration Partners Podcast

On this short and sweet episode (8 min, 45 sec), AP’s Director of Talent and Culture, Emily Tetto, discusses AP’s philosophy for hiring for day one and then promoting when ready. From our perspective, this information is helpful for: • Existing and prospective AP clients. Emily shares insights into who we hire to manage their program, how we do it and our approach to making sure that our team members are in the right seat at the right time. Before we bring on an account manager to oversee a program, we ensure they have the experience and know-how to properly manage a performance-based program. If they don’t, but have strong digital marketing skill sets, we thoroughly train them before placing them in an account management role. • Potential AP team members. As the performance marketing industry continues to grow, the demand for quality account managers who have a broad understanding of the industry and experience in several digital channels is also growing. Rapidly. This is why one of our biggest initiatives a