Outperform: The Acceleration Partners Podcast

Episode 2: Publisher Development 101

Informações:

Sinopsis

On today’s episode, we chat with our Global Director of Strategic Partnerships and Publishers, Alison Chew about the ins and outs of Publisher Development. She explains: What publisher development is. What publishers do and why they are so important to a performance marketing program. The role that a publisher development team plays to help brands grow their business. Where publisher development is headed in the next few years and how it's evolving.  For anyone with a performance marketing or influencer marketing program, this episode will give you unique insights about how to make the most of your publisher relationships in 2017 and beyond.