Linkedinformed Podcast. The Linkedin Show

What are pods? Sometimes they are called engagement or amplify or boosting pods. The basic premise is that a group of active users form a group/community somewhere online (LinkedIn, Facebook, Slack or any other online community site) and announce (with a link) to the group everytime they publish a post or article on LinkedIn. The agreement is that everyone in the group then engages with that post (Liking and/or commenting). This has two effects; It spreads the post to a section of their followers which is likely to increase views and engagement The algorithm will give an extra boost to more of your followers if it believes the post is popular. This calculation seems to be made within the first hour after posting.   Pods are sometimes managed by one individual with strict rules and procedures and others are managed much more loosely. Some pods have hundreds of members and others are much smaller. I first came across them last year when a listener directed me to a Facebook group that was set up for this purpo