Linkedinformed Podcast. The Linkedin Show

Welcome to episode 203, after a weeks break for the Easter holidays we are back and this week I want to talk about engagement……quite possibly the single most important thing you should consider when using LinkedIn! Not much news since the last episode, apart from the following Interesting Stuff I Saw This Week LinkedIn Goes All-In on B2B Video I have mixed feelings about this, as you know I love video and the ability to post videos from a company page is a positive thing but then again, the people that manage company pages tend to be stuck in a mindset of promotion……so we can expect to see a lot of boring corporate, ‘look at how amazing we are’ videos….joy! In addition, the main reason LinkedIn have implemented this is to encourage companies to sponsor their video posts, which will also lead to more boring, non-engaging promotional videos. I still think video from a personal page is by far the best way to encourage engagement. It looks like LinkedIn have figured a way to work out what Chrome extension you