Linkedinformed Podcast. The Linkedin Show

Welcome to episode 196, this week I chat with personal branding expert Jennifer Holloway about the article that LinkedIn bring out every year highlighting the most used words in LinkedIn profiles. Click on the image above to view the full article Takeaways from our chat Some words (such as passionate) are overused in profiles without much thought going into whether they are true or not A better way to interpret this list is not to avoid the words as such but to demonstrate that you are ‘passionate’ or ‘motivated’ by the way you describe what you do. Let the reader make the conclusion themselves. Storytelling can be a great way to demonstrate qualities without having to directly tell someone you are an ‘expert, ’strategic’ or ‘creative’ Are you using a buzzword because it is one you commonly use or are you just falling into the trap of using it for the sake of it? Jennifers advice on writing a LinkedIn summary; Show credibility with hard facts Explain your personal brand by explaining what drives you and expla