Linkedinformed Podcast. The Linkedin Show

Welcome to episode 181, this weeks episode is focussed on an interview with Janet Murray from Soulful PR. I appeared on her podcast recently and since then she has been achieving great things with LinkedIn so I thought you would all like to hear from her. But first… Interesting Stuff I Saw This Week Bumblebizz is now live! LinkedIn to launch Talent Insights in 2018 Janet Murray spent 17 years as a freelance journalist before setting up her Soulful PR business. She now focusses on helping people to ‘pitch’ into the media to get better exposure for their business. Key things I took from this episode; Traditional PR is not enough anymore Four areas of PR you should be paying attention to on a regular basis; Publishing content on your website Email marketing / newsletter Social media posting and activity Press coverage (show the results on your website) To build relationship with journalists you have to read the papers, show patience and work at getting to know them. Be aware of what is going on and when a