Linkedinformed Podcast. The Linkedin Show

Welcome to episode 178, it’s been a busy week for me with several training sessions and a speaking gig. I knew I wouldn’t get time to produce an episode this week so I thought it might be interesting to hear the talk that I gave this week. First and relevant to the subject of my talk, I saw this article and wondered what you would make of it. Interesting Stuff I Saw This Week Seriously, Please Stop Trying to 'Go Viral' on LinkedIn My thoughts; What does ‘viral’ actually mean? You really don't need a ‘killer’ inspirational story. People mostly respond to interesting but ‘normal’ stories that they can relate to. Views are not a vanity metric. Your post ‘views in the feed’ number is a clear indication of how the algorithm distributes your post and this is an important thing to keep a check on. The point about creating a community makes perfect sense to me but this has nothing to do with posts on Linkedin - different issue. The headline of this post does strike me as being classic ‘click bait’ as the article isn’