Linkedinformed Podcast. The Linkedin Show

Welcome to episode 161, I’m recording very early this week so please excuse me if any news that broke this week isn't covered! I had a very interesting conversation this week with someone who was sharing their experience with being found by customers on Linkedin. Whilst this mostly happens via visibility through content and engagement, it can also happen via search…ie a potential customer searches for you via a LinkedIn search. We know this is most common in recruitment but it got me thinking about how often if happens outside of recruiters searching for candidates and that in turn made me realize that I hadn’t done any optimization testing for quite some time. So that is the main topic this week, I hope you find it useful. But before that….. Interesting Stuff I Saw This Week Weekly Roundup: Message and Share Comments, Calendar Sync, Personalized Job Insights I also heard a rumour this week that the infamous “I don't know” induced restricted account is no more! It's hard to know if this is true, on the one ha