Linkedinformed Podcast. The Linkedin Show

Welcome to episode 128, this week I want to revisit the subject of advertising. Firstly some interesting stuff I saw this week; A company called We are Flint interviewed just over 2000 UK adults to determine the level of social media usage. The results for LinkedIn make interesting reading; LinkedIn Advertising This still seems to be a thorny issue for LinkedIn with another set of less than inspiring results announced recently. In Q2 marketing revenue was $181, just 19% of their income and over 60% of this came from sponsored updates. You may recall we covered advertising in episodes 85. 92 and 94 when listener Peter Gold experimented with LinkedIn ads. The conclusion wasn't very positive! So I was intrigued when I came across someone who describes himself as a ‘LinkedIn ads evangelist’! AJ kindly gave up some of his time to chat with me this week about LinkedIn ads. How they work and who should and who shouldn’t be using them. It’s a fascinating insight and finally puts to bed the question once and for all.