Linkedinformed Podcast. The Linkedin Show

Episode 65. LinkedIn groups best practice

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Sinopsis

Show notes   News Published post sharing via 3rd party apps appears to be broken, links go to main Pulse page. LinkedIn announce Economic graph challenge winners. LinkedIn stock drops to $193 Keen computer gamers are getting information about future game titles from LinkedIn profiles. This article and this one are two separate examples. Jeff Weiner admits "We are sending some members too many emails"! Commentary Posting articles and links in LinkedIn groups is not effective unless you are actually creating a discussion. People are treating groups as poster boards for 'interesting' articles but all that does is lower the amount of interaction and provides no benefit to the person that shared the link. I was shocked to see these stats recently; Article 1 - 348 views - 41 LinkedIn shares Article 2 - 162 views - 302 LinkedIn shares When I explored this in more detail it turned out the the vast majority of the shares of article 2 were people sending the post to multiple groups (each one counting as a separ