The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

In this episode we have a handful of quick and easy wins that have been tested and proven to increase revenue. If you’re looking for a win that also saves you time - it’s in here.  Lisa Byrnes is a marketing and business coach. She's also a member of the Coalition, our community of 250+ eCommerce business owners and experts.  After 17 years managing multi-million dollar brands, Lisa left her corporate job and started her own marketing business to support emerging eCommerce business owners (specifically women) build their marketing strategy and fulfill their own dreams.  We’re talking tactical easy wins for emerging brands ($10k - $50k) and this episode is filled with great action items that won’t take much time but could have a big impact on your business.  Enjoy! Episode Highlights: 4:47 Why Lisa started her coaching business and her focus on female entrepreneurs 7:33 The biggest mistakes emerging brands make 10:10 Strategy: marketing towards a persona instead of a demographic 13:17 Common website mistakes