The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Raising capital can go two ways - it can help you reach your goals faster or be disastrous and destroy your business.  Karen Howland is the managing director at Circle Up, an investment platform that uses technology to invest in early-stage businesses (mostly health and wellness CPG companies). She’s been investing in companies for the last eight years, and in this conversation, we go deep into early-stage investing, what entrepreneurs need to know about raising capital, and the mistakes she sees entrepreneurs make along the way. Karen also shares what opportunities are out there right now and what she's most excited about.  If you’re considering raising capital for your business or are interested in investing this episode will give you the tips and tricks to get started.  Episode Highlights 4:12 How Karen first got excited about investing  5:35 The mission of Circle Up and what makes them different from other investment firms 8:32 What’s hot right now in the health and wellness space  12:47 Why it’s so hard