The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Buffy was one of the first brands to crack paid social. As today's Facebook advertisers scramble to adjust to changes on the platform we revisit this Greatest Hits episode to learn from one of the best.  What started as an idea to disrupt the bedding industry has grown into a multi-million dollar business. This summer we’re re-releasing some of our top episodes of all time, and this week we’re bringing back this incredibly relevant show with Buffy co-founder Shoaib Kabani. We talk about everything from product development, to the importance of testing, how landing pages can improve your funnel, and what performance KPIs you have to be thinking about as you scale on paid social. Whether you’re a business owner or an ecommerce marketer, you’re going to get a lot out of this episode. Enjoy! Episode Highlights 5:55 How a desire to change the bedding industry led to the creation of Buffy. 7:27 The training Shoaib got from his start in consulting that’s helped him as an entrepreneur. 8:41Developing the initial ide