The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

What Would Pura Vida Do? From Start-Up to Multi-Million Exit We Talk Strategy With One of The Top Ecommerce Brands Today.  When someone asks about eCommerce best practices, we always hear, “well, what’s Pura Vida doing?” and in this episode we’re talking with Pura Vida CEO, Griffin Thall, to get an inside look at their strategies, how the company’s grown over the last several years, the way his role has evolved, and what it’s actually like to prepare your company for a multi-million dollar sale.  Get a behind-the-scenes look at Pura Vida's exit strategy. Interested in the Coalition training with Griffin? You can join the Coalition membership here for access to this and many other great trainings and resources. Episode Highlights: 7:00 What got Griffin and Pura Vida to where they are today. 8:03 How Griffin’s role has changed as the company’s grown. 9:33 Pura Vida’s unique influencer strategy and how it started. 13:23 Relentless innovation and how Pura Vida continues to increase customer lifetime value