The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

308: Are 5 Brands Better than One? Lessons From Running Multiple Ecommerce Businesses at Once

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Sinopsis

Imagine the insights you'd glean if you could get a behind-the-scenes look at five different brands at once. Lucky for you today's guest is pulling back the curtain.  Andrew Faris is the host of the Ecommerce Playbook Podcast and CEO of eCommerce holding company, 4x400. After helping grow one brand from $0 to $20MM in less than 2 years, Andrew founded 4x400, where he supports five different eCommerce brands. In this episode, Andrew shares the challenges he's faced and how his mindset has changed while running multiple eCommerce businesses simultaneously. We discuss the shift he anticipates we'll see in how brands reach their audiences in the near future and the channels he's investing in as a result of this.  If you're an eCommerce operator, you won't want to miss this episode. Episode Highlights: 4:13 The meaning of 4x400 and how it relates to business growth. 6:11 Andrew's beginnings in the eCommerce world. 10:20 The challenges of operating multiple eCommerce businesses at once and the depth of learning