The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Misinformation is spewed left and right about nearly everything in eCommerce and it’s driving Kurt Elster and I insane. We are excited to bring you episode 300 of the Ecommerce Influence podcast and our special guest today is Kurt Elster. Kurt is a CRO expert, host of the Unofficial Shopify Podcast, and runs an eCommerce website design and development agency called Ethercycle. If you’ve been a long-time listener of the podcast, you know that Kurt is a trusted recurring guest and in this episode, we’re hoping to put a nail in the coffin of six costly eCommerce myths.  Tune in as we set the record straight on Google PageSpeed, website design and copywriting, work ethic and so much more. Enjoy! Episode Highlights: 5:28 Myth #1: You need to diversify your traffic 8:38 Myth #2: Google PageSpeed is crucial to getting more sales 14:00 Myth #3: You have to be the first to do everything  18:49 Myth #4: If a “big” business is doing it, it must be right 23:10 Myth #5: Hustle and grind is the key to business success 2