The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands
295: Building a $100MM Brand: The Story Behind Snow Teeth Whitening
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:59:49
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Sinopsis
There isn't a rulebook for building a $100MM brand. This serial entrepreneur is here to tell you how he did it. Josh Snow taught himself how to build websites at 12 years old. His early venture sparked a full-fledged passion for marketing and branding which led Josh to where he is today, the founder and CEO of Snow - a fast-growing D2C brand and leader in premium oral care. Josh is a true operator and in this episode, we dive deep into how he’s grown Snow to over $100MM in revenue. We talk about the differences between running a $1MM company and a $100MM company, how his leadership has needed to evolve in the process, and his thoughts on hiring the right people. Josh also shares how leveraging influencer marketing was a game-changer and where he plans on taking the company next. Enjoy! Episode Highlights 4:02 Josh’s pre-teen start to entrepreneurship 8:36 Snow’s defining moment of growth 13:55 Josh’s take on paid acquisition 16:45 How Snow strategically diversified their marketing channels 21:34 The bigges