The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Apple’s recent championing of consumer privacy means your ad data is never going to be the same. If you’re an eCommerce business owner, you’ve likely been swept up in the confusion around iOS 14 and Facebook ads. Andrew Foxwell from Foxwell Digital is back on today’s show to unpack what this means for you and your business. We’ll be diving into the iOS 14 release and the implications it’ll have on Facebook advertising. We’ll also discuss the tools you’ll need in place for this shift and how you can optimize your ads for this new normal. If your business relies heavily on Facebook advertising, you can’t miss this episode. Enjoy! Episode Highlights 5:21 The current state of Facebook advertising and what you need to know about iOS 14 7:47 Apple’s new positioning around consumer privacy and how it will affect your advertising 9:56 How Apple will control the floodgates of information 12:52 What we know is changing between iOS 14 and Facebook ads 16:05 The upside to these changes within Facebook  18:24 What th