The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Who is truly at the center of your business, your customers or your profits? Tim O'Brien's supplement company, Find Your Healthy Place, is relentless in its pursuit of customer-centricity. After in-store sales started to tank during the onset of COVID-19, Tim knew that making their customer's online experience just as personalized and memorable as the one they had in store would be critical to their survival. Today, Tim's online sales are up from 3% to 26%, and the pivots they continue to make are remarkable.  Tune into this episode to learn why Tim feels a customer first strategy works best for his business, how to create personalized experiences online and the key metrics he focuses on as his business continues to grow. Episode Highlights 5:07 How Tim got started in the wellness industry 10:00 The effects COVID has had on Tim’s brick-and-mortar and Ecommerce sales 14:19 How Tim is applying his customer first strategy online 18:55 Building your competitive advantage into your onboarding process 21:59 Choo