The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months. Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of launching, the company made $20,000 and took off like a rocketship since. Little did he know, the creation of Perfect Keto was at the rise of one of the largest diet crazes of the past 50 years.    Anthony joins us to talk about Perfect Keto's growth, his business beliefs, and why retail is a last resort. We also discuss his experience of burnout and how entrepreneurs can best avoid it. Enjoy! Episode Highlights 4:58 The problem with copying someone else’s formula for success 7:15 Starting a multimillion-dollar company by accident 12:52 What it’s like riding the wave of one of the largest diet crazes 16:02 How to solve nearly all of the problems in your business 20:00 Perfect Keto’s science experiment approach to business 22:03 Anthony’s experience wit