The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Beardbrand’s approach to content marketing has resulted in 1.6 million subscribers on YouTube. On today’s episode, I am bringing back my good friend Eric Bandholz. I first met Eric in 2014 at an Ecommerce Fuel event and he was one of our early Ecommerce Influence podcast guests. Since then, he’s been continuing to build an incredible business called Beardbrand. In this episode, we talk about being on Shark Tank, what it’s like being the face of your brand as a founder, content marketing that creates superfans and so much more. Enjoy! Episode Highlights 5:11 The stressful, year-long experience of being on Shark Tank 12:23 The difference between having business partners and owning 100% of your business 14:53 How Eric has created freedom in his life and business over the last 8 years 19:44 The pros and cons of being the face of your brand 22:27 How Beardbrand showcases different facets of their brand through multiple social media channels 25:27 Beardbrand’s approach to dealing with online haters 27:55 What Be