The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

With Facebook boycotts, changing advertising policies, and channel unpredictability, it’s more important now than ever to invest in what you can control The approach to search engine optimization (SEO) has changed over the last several years, but it still remains an incredibly important component of your marketing strategy. This week’s guest is SEO consultant and expert Dan Shure. Dan’s been working in SEO for more than 12 years, and he joins us to talk about what’s changed over time when it comes to SEO strategy, the two different types of core content to focus on, what’s working in ecommerce SEO in 2020 and the tools you should be using to be successful. This episode has some great actionable tips you can start using today, and I hope you enjoy! Episode Highlights 5:16 How Dan fell into SEO while working as a professional musician 7:50 What is SEO really? Is it a channel, a traffic source, links, or something else? 13:30 The #1 thing business owners need to think about when it comes to ecommerce SEO in 2