The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Holistic marketing can make your brand more consistent and unified across all your marketing channels so that it stands out from the competition.  Jesse Semchuck, Director of Acquisition for Traeger Grills, joins us to share what he has learned from viewing channels holistically. He shares what the makeup of his marketing team looks like, how internal teams and third party agencies interact, and how a holistic growth approach can create more synergy across all marketing initiatives and the organization.     Tune in and find out if holistic marketing is something you should use in your business.  Episode Highlights:  5:59 Jesse Semchuck’s role at Traeger Grills and what he’s been excited to build over the last year 7:55 The difference between selling mattresses and selling smoker grills 9:18 What’s working well for Traeger Grills right now 11:14 The makeup of Jesse’s marketing team  12:37 Questions Jesse asks when thinking about strategic scaling and how he decides which marketing channels to focus on 17:06 W