The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Most companies add a second product line when they want to grow. This week’s guest decided to build a second brand instead. Ashley Merrill founded women’s sleepwear line Lunya in 2014 because she was tired of wearing her husband’s clothes around the house. Five years later, she decided to expand into menswear, but just adding a men’s line didn’t sit right with her. Tune in to find out why Ashley decided to start a second brand, how she grew her company from a startup to an established business, and lessons she’s learned about building a team. Episode Highlights:  5:16 How an ambition to solve a problem resulted in launching Lunya 8:00 How business has evolved since its unconventional 2014 launch 10:42 Why having major funding in the beginning isn’t always best, and the spending that eventually moved the needle for Lunya 13:05 The value of identifying your brand muse. 15:28 One company value that’s contributed to Lunya’s success 16:30 Hiring lessons learned growing from a start-up into an established business