The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

One of the most challenging parts of growing a business is acquiring valuable customers who will purchase from you regularly.  Part 3 of our Profit Series gets into the nitty-gritty details of how to increase customer lifetime value. We dive straight into customer-centric versus product-centric businesses and talk about different ways to acquire more high-value customers and share proven tactics that will help you increase customer lifetime value. Episode Highlights:  3:36 The first strategic decision you must make when thinking about customer lifetime value 6:38 The best lever to focus on to increase customer lifetime value 8:03 The revolutionary changes with Facebook advertising that help you reach your best customers 10:05 The importance of product and service offerings that tailor to high-value customers  11:49 Are loyalty programs a good way to increase customer lifetime value? 13:20 The strategy that led Best Buy to boom while their competitors got wiped out 15:15 The value of subscriptions and talking