The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Being in charge of the global marketing strategy for a 9-figure business is no simple feat. Our guest today is Andrew Rosch, Director of Channel Marketing Strategy for Trek Bicycle. He joins us to talk about what it looks like to manage a global strategy team for a huge global organization, the importance of only focusing on a few key metrics, why email is still his favorite marketing channel, organic content strategies that are working for Trek, and much more. If you’re growing a large business, or you have aspirations to grow into a large business, you won’t want to miss this episode. Enjoy! Episode Highlights 6:19 What it means to be the Director of Channel Marketing Strategy. 7:44 Finding harmony between brick and mortar and ecommerce. 9:27 The Trek customer journey both on and offline and how it overlaps. 13:02 How Trek avoids alienating its broad-range of customers with its organic content. 15:22 The first test influencers have to pass before working with Trek. 16:12 How Trek approaches the seasonality