The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

245: How to Build a Successful Agency (Without Burning Yourself Out)

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Sinopsis

Every business has its unique set of growth challenges. Zach Stuck spent several years working for a digital agency before deciding to go out and start an agency of his own, Homestead Studio. Now he’s in the process of building his agency business. He’s on the front lines of trying to help clients grow their ecommerce brands. Today we’re covering a range of topics with Zach. We dive into some specific paid social tactics and what’s working right now for Zach’s clients, and we talk about the onboarding process Zach uses for his clients to ensure both his clients, and his agency, can be successful. Enjoy! Episode Highlights 5:58 How Zach went from working at an agency to starting his own. 8:07 Changes in Zach’s role from agency employee to agency owner. 9:52 Resources Zach used to help a client grow from zero to a million in their first year. 11:26 Common paid social misconceptions Zach hears from his clients. 14:33 What’s working in paid social right now and how to successfully approach dynamic creative testi