The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

There is more than one way to create wealth in ecommerce. While many entrepreneurs follow the path of bootstrapping a business and hoping to one day be acquired, another option is to start on the acquisition side, and grow a portfolio of successful companies. Our guest today has done both. Drew Sanocki is CEO of AutoAnything, owner of PostPilot, and an expert at lifecycle marketing. He joins us to talk about the evolution of lifecycle marketing and the big role direct mail is playing in brand loyalty and repeat purchase rate, as well as how mergers and acquisitions can help your brand, and why M&A are his big focus for the upcoming year. I always learn a lot when we chat with Drew and I hope you enjoy! Episode Highlights 9:05 Why Drew is so excited about direct mail marketing. 12:08 The role of direct mail for Drew's 9-figure dropshipping company. 14:54 Bringing direct mail into traditional lifecycle marketing and how it enhances your brand. 18:55 Exploring brand partnerships in the direct mail space. 19