The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

When someone asks about eCommerce best practices, we always hear, “well, what’s Pura Vida doing?” Today we’re talking with Pura Vida CEO, Griffin Thall, to get an inside look at their current strategies, how the company’s grown over the last several years, the way his role has evolved, and what it's actually like to prepare your company for a multi-million dollar sale. Andrew and I both worked with Pura Vida at the very beginning, and we’re so excited to reconnect and bring this episode to you today. Enjoy! Episode Highlights 6:25 What got Griffin and Pura Vida to where they are today. 7:28 How Griffin’s role has changed as the company’s grown. 9:02 Pura Vida’s unique influencer strategy and how it started. 12:45 Relentless innovation and how Pura Vida continues to increase customer lifetime value. 15:18 The moment Griffin realized the brand was going to be a success. 16:30 How Pura Vida’s growth strategy has changed over time. 17:57 The challenges Griffin’s faced over the years as CEO. 20:12 Where Griffin’s