The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Today we’re bringing you part two of our “How to Get Started” series, and in this episode, we’re talking about email marketing. If you’ve recently launched a business and want to get started with email marketing, this episode is for you. Or, if you’ve had an agency managing your email for some time, and want to make sure everything is running as it should be, there are some helpful tips in here that will deepen your understanding. We talk about best practices for list creation, how to capture leads, which emails to create first, how to determine the number of emails you should be sending, and more. Enjoy! Episode Highlights 4:15 Choosing an email service provider (ESP), and why Klaviyo is a great option for many businesses. 5:49 Getting your ESP set up correctly: some key things to keep in mind. 8:35 Best practices for list creation and management. 9:35 Checklist for making sure your ESP is set up correctly. 10:15 How to start capturing leads and growing your list. 12:03 The more unique your offer, the bette