The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

One of the questions we’ve received from several listeners recently is, “Can you guys talk about how to get started with Facebook advertising?” We’ve done quite a few episodes where we talk about scaling up your Facebook ads, but we've never started at the very beginning. Today we’re doing just that. If you’ve never advertised on Facebook before, or you’re just starting out, this episode is for you. We’ll talk through how to set up Facebook Business Manager, how to start building audiences for different parts of the sales funnel, how to approach your initial budget, and what success looks like in your first few months of advertising. Enjoy! Episode Highlights 6:35 If you’re just getting started with Facebook advertising, here are the first steps. 8:01 Dynamic Product ads: what are they and why you need them. 8:50 Creating customer avatars to inform your interest-based targeting. 10:51 The main hurdles you may come across when setting up Facebook Business Manager. 13:00 How to check whether you’ve set up Busi