The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Who says girls can’t wear dinosaur dresses? Rebecca Melsky was frustrated when the only patterns she could find for her daughter were pink and flowery. Where were the rocket ships and trucks for girls? In 2013 she teamed up with her friend Eva to start Princess Awesome, a stereotype-busting business that creates clothes of all colors, and with all kinds of patterns, for both girls and boys. Today we sit down with Rebecca to talk about their massive crowdfunding success, how they’ve managed the growth of their business while prioritizing their families, and the key Klaviyo strategies helping them drive major revenue from email. Enjoy! Episode Highlights 5:51 The story of how Princess Awesome was born. 7:39 Princess Awesome’s explosive experience with crowdfunding. 12:25 The major impact Kickstarter had for Rebecca’s business, from more than just a financial perspective. 13:58 Taking the next step in business growth after Kickstarter success. 17:40 Product innovation and the creation of Princess Awesome’s wome