The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

As he sat down at his desk on the first day at his first post-college job he thought, “The cubicle life just isn’t for me.” If you’re an entrepreneur, I would venture to bet you’ve had a similar thought at some point along the way. Today we’re joined by Matt Schroeder, the co-founder of Shelly Cove, who started the business in college with his family, and has been off to the races ever since. Matt tells the story of how he taught himself marketing and his journey to eventually leaving his secure job to go all-in on Shelly Cove. He shares the unique ways the brand surprises and delights its customers to keep them coming back for more, and why, as the business has grown, he’s more open to just saying “Yes.” Enjoy! Episode Highlights 6:21 How Matt got started in ecommerce and the birth of Shelly Cove. 10:39 The roles in Matt’s family-run business. 13:57 Lessons learned from going to school full-time while also growing a business. 16:55 How Matt became an expert in marketing and business. 18:27 The strategy behi