The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

107: ANALYTICS WITH YEHOSHUA COREN       Google Analytics ninja Yehoshua Coren is a master of both implementation and analysis, and discusses how to develop good Google Analytics habits in order to find actionable insights for your eCommerce business.   Why pay attention to Google Analytics? Yehoshua points out that an eCommerce business owner can’t afford to not pay attention to Google Analytics, as it helps companies to think strategically about their goals, get good data to work with, and then dig into that data to gain insights. In short, you need data to set goals for improvement and then meet those goals by making thoughtful business decisions. What should you be tracking for your business? The conversion funnel: Know where people abandon their shopping carts. Click-through rates on promo boxes. Interactions with the customer support section and FAQ: A well structured customer support section can save money on phone and email support. If you employ one-step check-out, track form abandonment a