The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

102: THE SILENT POWER OF EMAIL MARKETING PT. 2 Posted by Austin Brawner on January 9, 2016   Having a large email list is great. You know what’s even better? A large customer list. In this episode I’ll show you how. Today we’re going to be continuing our 3 part series on email marketing for ecommerce. If you haven’t listened to the first episode I’d recommend you start there. The Silent Power of Email Marketing Part 1: Generating Leads   This episode is going to focus on activating subscribers. If you haven’t listened to the first episode, I would rewind it back and start there. In this episode I’m going to give you 5 strategies to help you turn your subscribers into customers. Key Takeaways from the Show Why you should create a welcome sequence that is 100% different than what your customers get. How to set up an escalating sequence of emails to maximize the chance of a purchase. How to maximize sales by setting up trigger emails based on product views to increase propensity to buy. How to segment your