The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Alex Ikonn is the founder of Luxy Hair, a 7-figure ecommerce business that was built entirely through YouTube Marketing, making them one of Shopify’s Top 10 eCommerce Stores by Revenue in 2011 and 2012. Luxy Hair is a customer-centric hair extensions ecommerce retailer. The business was born when his wife Mimi was looking for hair extensions for their wedding, but wasn’t able to find what she was looking for. When they realized how hard it was to find good hair extensions, they knew they had stumbled on to a business opportunity. Alex and Mimi put up $20k, mostly on credit, to get their first supply and they haven’t looked back, posting 7-figure PROFITS annually. In addition to Luxy Hair, Alex is the co-founder of Dreamers & Creators, a marketing strategy and execution firm for the entrepreneurial enterprise, and he’s a co-founder at Intelligent Change, where they make cool products that make people happier. In this episode Alex chats with us about his incredibly successful ecommerce YouTube profit formul