The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

If you advertise and sell in a newspaper does that make you a "newspaper business"? No. That also means you are not an online business just because you advertise and sell online. In this episode we'll discuss the 3 reasons why you're not an online business, balancing your online acquisition channels AND your online / offline channels and the dangers of not doing so, and how you can start taking your marketing offline to sell more online. Topics Discussed Throughout This Interview 3 reasons why you're not an online business The three M's in marketing Balancing your online acquisition channels AND your online / offline acquisitions channels - and the dangers of not balancing between the two. Examples of over-reliance on acquisition channels. Finding your customers where they hang out. Driving online sales with offline promotions Referral programs Email collecting Plus much more   Links/Resources Pura Vida Bracelets Blenders Eyewear Dan Kennedy   Thank You For Listening & A Simple Req