The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Dave Munson is founder and CEO of Saddleback Leather where his number one priority is creating the most authentic brand experience for his site's visitors and customers. Saddleback leather is an ecommerce company that designs and produces the perfect leather bag and other full grain leather goods, products that won't tear, has zippers or buttons wouldn’t break, and products that could withstand a beating or two. The idea for his product and company came to him while he participated in a real Mexican bullfight, and he began to build his company while living in a drab $100 a month Juarez, Mexico apartment. He’s so confident in his products that he provides a 100-year warranty, and guarantees that your family will fight over who gets it long after you’re dead. Today he’s going to tell us his story on how he took his small practical idea and turned into an ecommerce machine through his relentless focus on creating an authentic brand experience (just watch some of his videos!).   Topics Discussed Throughout