Double Your Freelancing Podcast

Learn how to take awesome conversations and translate them into increased scope of works to grow your business with heightened capabilities around marketing. Think about the impact, not just the deliverable. Paint a complete picture of marketing. My guest today is Ian Servin of Animus Studios, which is a production company that makes videos. Animus has a higher-level, holistic approach of using videos to provide a solution to clients. It focuses on content creation and plans that involve sharing that content and measuring results. Today’s topics include: Be willing to pay more to reach your end goals with videos for your business Disconnect between sales and production regarding goals and purpose of videos; make the product on the backend aligned with the expectation on the frontend Add intentionality, process, and formalization to deliver in a package that feels like a real product and offering Animus reaches out to new customers or customers contact them with a video need; Animus guides new customers